With the smell of fresh bread coming from our counter, it’s not surprising how many visitors we attract, although next time you're in store why not take a look at what else we can offer? Whether you’re looking to try something new or you’re after a bloomer without any hassle – our Academy trained bakers love to use their loaves, so just ask!
As a result, we have been named the ‘In-Store Bakery Retailer of the Year’ by the Baking Industry Awards. The judges of this premier UK bakery event saw the care and skill that our bakers put into making our quality produce, including how our customers enjoyed watching our bakers making products from scratch. And they loved the changes that we’d made to our Continental bread range plus our new concept cake shop.
Behind our counters…
We bake fresh bread from scratch every day* and we bake smaller batches for fresher, better quality.
We love creating our very own breads and are always coming up with new ideas, have you tried our tasty Tiger Paw?
While you shop...
Want your loaf sliced? We’ll happily slice our bread for you – just ask.*
Ready and waiting to help…
At the bakery we use traditional methods to prepare fresh bread daily – well if it ain’t broke, why fix it?
We bake over 40* types of bread in store so there’s a lot to choose from, but have no fear, we can help you pick the loaf that’s ideal whatever the occasion.
Still left with a question?
We’re always happy to help, simply head down to your local Morrisons and speak to our in store baker.
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* Scratch baking is in 434 stores. Please ask customer services for more details.